My team and I delivered research-backed recommendations to city officials to help transform G Street into a more inclusive, multi-generational space.

Designed over eight weeks by a team of four designers, this case study walks through my end-to-end UX process, from conducting initial interviews and user research to synthesizing insights and developing actionable recommendations.

A local organization proposed rebuilding the downtown arch on G Street, now a pedestrian-only space. We needed to determine if the city should proceed or consider alternative uses.

What is G Street?

At Second & G, a central spot in downtown Davis with bars, restaurants, and shops, the city closed G Street (between 2nd and 3rd) to cars in 2021 to support businesses during COVID-19. This pedestrian-only shift sparked discussion on how to improve the space.

Why the arch proposal?

The Davis Odd Fellows Lodge, established in 1870 as part of the global IOOF, proposed rebuilding the arch as a symbol of civic pride and unity. The original arch, however, only stood from 1916 to 1924 before being demolished due to safety concerns with growing automobile traffic.

We conducted a total of 6 face to face interviews with three local Davis residents and three UC Davis students, and were able to identify varying perspectives on the idea of re-implementing a historical landmark, and the general vicinity of the G Street corridor.

Values

They value experiences that feel wholesome and enjoyable, often preferring outings that provide meaningful connection without being overwhelming. Daytime activities are most appealing, as they align with their natural rhythms and provide a sense of safety and comfort. Above all, convenience and comfort play a major role in their decisions, with an emphasis on environments and activities that feel approachable and easy to access.

Fears

Their primary concerns center around wasting time on activities that don’t feel worthwhile or beneficial. They can feel hesitant about situations that involve too many new interpersonal interactions, which may feel draining or intimidating. Additionally, they worry about anything that might hinder their educational or social growth, as they want to ensure that their time is spent productively and in ways that align with their broader goals.

While mini-golf was well-received and encouraged interaction, feedback revealed that the core issue wasn’t the absence of mini-golf, but a broader need for alcohol-free social activities on G Street.

Social and Environmental Impact

We developed a community-centered vision for the future of downtown, emphasizing safety, inclusivity, and sustainability.

Vision for the Future

We presented at City Hall, a development plan of comprehensive recommendations to guide council members in making informed, long-term decisions that align with community needs.

Qualitative Outcomes

The project received positive feedback from residents and city council members, with formal recognition from the Davis City Council—underscoring the research’s relevance, impact, and alignment with the city’s strategic goals.

As a student researcher, I contributed across all phases of the project, from initial interviews and synthesis to prototyping and testing. While the work was highly collaborative, I brought prior experience in user testing, which allowed me to support and guide my team during our fieldwork. I often encouraged team members to feel more confident and engaged during interviews and community testing, helping foster a more open and inclusive research environment.

Implementation Update

Following our research, the city introduced limited public seating in select areas, a small but symbolic step toward improving communal spaces. Our team's work laid a strong foundation for more inclusive, community-centered design conversations, and demonstrated the potential of youth-led, research-driven advocacy. This experience underscored the importance of persistence in civic design and the value of community voices in shaping long-term change.